About Us
At Upside Down Labs, we are on a mission to make neuroscience affordable, accessible, and hands-on for everyone. We empower students, researchers, and innovators to explore neuroscience, electrophysiology, biofeedback, and neurofeedback through open-source, low-cost tools that remove traditional barriers to learning and discovery. As India’s first company to introduce DIY Neuroscience Kits, we enable users to build innovative projects in Brain-Computer Interface (BCI) and Human-Computer Interface (HCI) by recording and visualizing biopotential signals like EEG, EOG, ECG, and EMG directly from their bodies.
Problem we are trying to solve
Neuroscience is rarely taught in schools and is often missing from even college-level education due to the high cost of lab equipment and machines required for hands-on learning. This inaccessibility limits exposure to neuroscience at an early age, leading to fewer curious minds entering the field.
The consequences are significant: over 1 in 3 people worldwide are affected by neurological conditions, and according to the World Health Organization (WHO), neurological disorders became the leading cause of ill health and disability in 2021. Without accessible tools and education, we risk falling behind in understanding and treating some of the most pressing health challenges of our time.
Our solution
At Upside Down Labs, we address this huge gap by developing affordable and accessible open-source DIY neuroscience tools that empower students, researchers, and hobbyists to explore the fields of neuroscience, electrophysiology, biofeedback, and neurofeedback with ease.
Our solution includes low-cost kits for recording biopotential signals like EEG, EMG, ECG, and EOG, along with easy-to-use software, extensive documentation, and step-by-step learning guides. By removing financial and technical barriers, we enable hands-on experimentation in classrooms, homes, and labs, allowing anyone with curiosity to dive into neuroscience from the ground up.
The Impact we're creating
By making neuroscience tools accessible and easy to use, we enable early exposure to neuroscience, which inspires students to understand how the brain works and pursue careers in this field. This shift not only fuels scientific curiosity but also contributes to solving a global healthcare crisis. With neurological conditions now impacting over a third of the world’s population, the need for more neuroscientists and better brain research has never been greater. Through our tools and community-driven approach, we aim to inspire a new wave of innovators who will drive breakthroughs in diagnosis, treatment, human-computer interaction, and brain-computer interaction.
Our story
What began as a childhood fascination with electronics led Deepak Khatri to launch Upside Down Labs, India’s first startup to create DIY neuroscience kits. Inspired by a TED Talk during his engineering studies in 2016, he began experimenting with affordable ways to build neuroscience tools.
Few Glimpses of our journey
Deepak Khatri saw a TED Talk by Greg Gage where someone else's arm was controlled using brain signals. This inspired Deepak to build a similar device of his own.
After many failed attempts, Deepak made the first BioAmp PCB at his home.
He started selling on Tindie Marketplace in 2019 but it took almost a year to get the first sale in July 2020.
Startup got incorporated as MYUPSIDEDOWNLABS LLP when Bhawna Sehgal and Dikshant Dahiya joined the journey.
BioAmp EXG Pill got selected among the 10 winners for Hackaday Supportive Tech Challenge
We successfully launched BioAmp EXG Pill on Crowd Supply, gaining customers from 35+ countries within just a few months.
We won the Himalayan Startup Trek organized by i-Hub at IIT Mandi, earning a spot in their incubation program. Additionally, we received the CPS PRAYAS grant.
We received official recognition from Startup India under the DPIIT (Department for Promotion of Industry and Internal Trade), Government of India.
Our story was featured in an article on The Better India, giving us national visibility and helping spread our mission to a broader audience.
We actively organized workshops, events, and booths across top institutes including IIT Kanpur, IIT Delhi, IIT Bombay, IIT Roorkee, IIIT Hyderabad, IISER Pune, IISc Bangalore.
We began developing our in-house signal visualizer suite, CHORDS, which includes Chords-Web, Chords-Python, and the Chords LSL Connector.
Fantastic fourteen
Meet the Team
We have some awesome people in our team from different backgrounds of Business, Design and Engineering.
Let’s Build Something Amazing Together
Join the community of enthusiasts interested in neuroscience and related fields!